Stephen is the user experience director at Smoov. This means he designs pretty things and then tests them on willing subjects to see how effective they are.

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Theme variation of Catching Elephant.

Record Label Disables Embeds - Views Drop 90%

I don’t usually get involved in discussions, but I think a major point wasn’t made clear. When Damian pointed out that EMI/Capitol only made $5,400 off of all of their video plays, he should have made a point about the percentage of people that would go on to buy the record or at least the respective single.

As of today, adding in the missing 90%, if only 1% of those viewers went on to be a sale, it would still amount to 2,600 purchases from viewers of the WTF video alone.

“The more you tighten your grip, EMI, the more star systems will slip through your fingers…”

  1. pavlovsstepson reblogged this from trixietreats
  2. jonnyandy reblogged this from livejamie
  3. brookex3 reblogged this from theplanetofsound and added:
    Interesting analysis of the current state of Viral Culture and the Record industry by the frontman of OK Go, and he...
  4. aeiouna reblogged this from thevenomousone and added:
    It’s refreshing to see an artist who, you know, gets it.
  5. thevenomousone reblogged this from perfectdenial and added:
    RECORD LABELS SUCK ASS. I’m just sayin’.
  6. prestia reblogged this from ronworkman
  7. perfectdenial reblogged this from smilecore and added:
    basically, love this man and his opinions.
  8. charlietoinfinity reblogged this from breesays
  9. breesays reblogged this from rosaliehearts
  10. thepursuit reblogged this from lydiasimmons
  11. alittlebifurious reblogged this from holy-moly
  12. chriztophe reblogged this from nouvellecoeur and added:
    yup all true. and an explanation for why i’m goin’ label-less. my financial risk also leads to my 100% financial reward....
  13. deadlypotato reblogged this from jappyj and added:
    *clears throat* FUCK THE INDUSTRY!
  14. popquizkid reblogged this from icebat
  15. jappyj reblogged this from thecrushgroovin and added:
    *facepalm* Stupid on so many levels, even with out the numbers. Where’s the common sense…
  16. ducksqueak reblogged this from livejamie
  17. quieropan reblogged this from 101110 and added:
    o record companies
  18. dbnew reblogged this from livejamie
  19. brothersport reblogged this from 101110
  20. ronworkman reblogged this from tazar
  21. christaloves reblogged this from livejamie
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